Basic and Advanced Focus Groups, Paperback - David L. Morgan

Detalii:

Taking a bi-level approach, this book gives readers a complete picture of focus groups with coverage of both the how-to and the why, and argues against there being any one right way to do the research.

Pret:

360.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Sage Publications Inc