Basic Marketing Research: Pearson New International Edition. 4 ed, Paperback - Naresh Malhotra

Detalii:

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 676Publication date: 2013Dimensions: 273 x 214 x 22Cover type: Paperback / softback

Pret:

534.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Pearson Education Limited