Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth, Hardcover - Tammy L. Madsen

Detalii:

1: Introduction to Co-Innovation Platforms.- 2: Platforms: What and How?.- 3: What is Co-Innovation?.- 4: Building Successful Co-Innovation Platforms.- 5: Remaining Frictionless: Intellectual Property.- 6: Bringing it all together.About author(s):Tammy L. Madsen (Phd UCLA) is the Keck Professor of Strategic Management and Innovation and a former Associate Dean at the Leavey School of Business, Santa Clara University. She teaches and consults in the areas of strategy, digital transformation and innovation and is the co-author of Modern Competitive Strategy. David Cruickshank, Vice President of SAP multi-Cloud Service Operations, SAP, has worked for several innovative companies in Silicon Valley. His experiences over three decades, from the PC revolution to the edge of hyperscaler multicloud devOps automation and managed services, contribute to his passion for co-innovation.

Pret:

254.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Palgrave Macmillan