Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics, Hardback - Erik Mooi

Detalii:

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

Pret:

339.00 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Springer-verlag Berlin And Heidelberg Gmbh & Co. Kg