Customer Experience Management in the Caribbean. Concepts, Case Studies and Challenges, Hardback - ***

Detalii:

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CXs future impact.Publisher: CABI PublishingNumber of pages: 160Publication date: 2024Dimensions: 179 x 253 x 18Cover type: HardbackEditor(s): Anne P. (University of the West Indies, Jamaica) Crick

Pret:

658.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Cabi Publishing