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Experiential Marketing. Integrated Theory & Strategic Application, Paperback - Holly Barry

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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.Publisher: SAGE Publications LtdAuthor(s): Holly BarryNumber of pages: 232Publication date: 2022Dimensions: 170 x 241 x 21Cover type: Paperback / softback

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372.99 ^RON

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