Marketing Higher Education. Understanding How to Build and Promote the University Brand, Paperback - Paul Sergius Koku

Detalii:

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.Publisher: Taylor & Francis LtdAuthor(s): Paul Sergius KokuNumber of pages: 192Publication date: 2022Dimensions: 174 x 246 x 17Cover type: Paperback / softback

Pret:

342.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Taylor & Francis Ltd