Marketing Management. A Customer-Centric Approach, Paperback - Even Johan Lanseng

Detalii:

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.Publisher: Sage Publications LtdAuthor(s): Even Johan LansengNumber of pages: 360Publication date: 2024Dimensions: 245 x 190 x 21Cover type: Paperback / softback

Pret:

346.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Sage Publications Ltd