Strategic Marketing. Creating Competitive Advantage, 4 Revised edition, Paperback - ***

Detalii:

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.Publisher: Oxford University PressAuthor(s): Matteo (Lecturer in Marketing, Lecturer in Marketing, Kings College London) MontecchiNumber of pages: 600Publication date: 2022Dimensions: 189 x 246 x 29Cover type: Paperback / softback

Pret:

322.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Oxford University Press