Vandut de elefant.ro
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the worlds best, including Coca-Cola, and Xerox.Publisher: Profile Books LtdAuthor(s): Laura RiesNumber of pages: 192Publication date: 2000Dimensions: 197 x 129 x 13Cover type: Paperback / softback
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Magazin: Elefant.ro
Brand: Profile Books Ltd