Understanding Marketing, Paperback - Mark Davies

Detalii:

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.Publisher: Pearson Education (US)Author(s): Mark DaviesNumber of pages: 400Publication date: 1997Dimensions: 233 x 171 x 23Cover type: Paperback / softback

Pret:

242.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Pearson Education (us)