Weaponized Marketing. Defeating Islamic Jihad with Marketing That Built the Worlds Top Brands, Paperback - Milton Kotler

Detalii:

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the worlds leading brands to succeed where military might and diplomacy have failed.Publisher: Rowman & LittlefieldAuthor(s): Milton KotlerIllustration(s): Text Boxes; Illustrations, unspecified; Graphs; Tables; Halftones, Color including Color PhotographsNumber of pages: 168Collection: Security and Professional Intelligence Education SeriesPublication date: 2020Dimensions: 178 x 253 x 15Cover type: Paperback / softback

Pret:

200.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Rowman & Littlefield